The Great Debate: Kennedy, Nixon, and Television in the 1960 Race for the Presidency
•by Liette Gidlow
Associate Professor of History, Bowling Green State University
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•“The debates made Kennedy look like a winner. His practice of looking at the camera when answering the questions -- and not at the journalists who asked them, as Nixon did -- made viewers see him as someone who was talking directly to them and who gave them straight answers. Kennedy's performance showed not only that he was a knowledgeable and credible elected official, but also that he just plain looked better. The often repeated story -- which is in fact true -- is that polls taken after the first debate showed that most people who listened to it on the radio felt that Nixon had won, while most who watched it on television declared Kennedy the victor.”
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•© The Gilder Lehrman Institute of American History, 2004.