Determining Sample Size for Pretesting Comparative Effectiveness of Advertising Copies

Determining Sample Size for Pretesting Comparative Effectiveness of Advertising Copies
Siddhartha R. Dalal and V. Srinivasan, 1977

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BibTeX Entry

@Article{Dalal+Srinivasan:1977,
  author =       "Dalal, Siddhartha R. and Srinivasan, V.",
  title =        "Determining Sample Size for Pretesting Comparative Effectiveness of Advertising Copies",
  journal =      "Management Science",
  year =         "1977",
  volume =    "23",
  number =    "12",
  pages =     "1284--1294",
  month =     "August",
  url = "http://www.jstor.org/stable/2630448?seq=1",
  bib2html_rescat = "Bandits",
}